The SendTreat Blog
Expert insights on corporate gifting, employee recognition, and building meaningful business relationships that drive results.
How B2B Gifting Became a Retention Weapon (The Strategic Evolution)
B2B gifting has evolved from nice gesture to strategic retention tool. Here's how leading companies are using gifting to reduce churn, increase lifetime value, and create competitive moatsβwith data and frameworks.
Gifting vs Discounts: Which Actually Improves Retention? (The Data-Backed Answer)
When it comes to retention, should you discount or gift? The data is clear: strategic gifting drives 2.3x better retention than discounts. Here's why, when to use each, and how to maximize retention impact.
The Hidden Cost of Forgetting Customers After the Deal Closes
Most companies celebrate the sale, then immediately shift focus to the next deal. The hidden cost of this approach: lower retention, missed expansions, and lost advocacy. Here's the math and the fix.
How Customer Success Teams Use Gifting to Reduce Churn (The Data-Backed Playbook)
Strategic gifting is one of the most effective churn prevention tools available to customer success teams. Here's the data, the strategies, and the playbook for using gifting to keep customers longer.
Gifting After the Contract: The Most Missed Opportunity in B2B
Most companies celebrate when they close a deal, then forget the customer exists. Here's why the post-contract period is your highest-ROI gifting moment, and how to build a system that never misses it.
Why Gifting Is Becoming Revenue Infrastructure (Not Marketing Spend)
The shift from gifting as a nice-to-have marketing expense to a strategic revenue driver. How modern companies are using gifting to accelerate sales cycles, improve retention, and build sustainable competitive advantages.
47 Employee Recognition Statistics That Will Change How You Lead in 2026
Data-driven insights on employee recognition: engagement impact, retention rates, productivity gains, and the ROI of appreciation programs. Updated for 2026.
23 Client Appreciation Ideas That Actually Strengthen Relationships (Not Just Check Boxes)
Move beyond generic gift baskets. These client appreciation strategies build genuine connections, increase retention, and turn customers into advocates.
How to Make Work Anniversary Recognition Go From Forgettable to Unforgettable
Most work anniversary recognition is a missed opportunity. Here's how to transform this annual moment into a meaningful celebration that drives retention and engagement.
Get Gifting Insights Delivered
Join 5,000+ leaders receiving weekly tips on employee recognition, client appreciation, and building meaningful business relationships.